MIXX 2023 Best website for A1 web redesign
We celebrated the MIXX 2023 Best Website award with Netgen and A1 Hrvatska for A1 Web redesign. Now that our own statue has come and our team was ready for a photoshoot we just have to tell you once more what was done 😊
So, the goals of the project were to:
- enhance the user experience,
- increase online sales,
- and fully automate the service ordering process.
While our partners tackled all the challenges in the frontend part, we rolled up our sleeves and got to work on the backend part. As we can do miracles with Intershop platform (shout out to Intershop Communication), we implemented
This new payment option, developed in collaboration with Revolut developers and other partners, complements the already available credit card and cash methods, and makes shopping even easier and faster. All payments made with Revolut Pay are validated using fingerprint or Face ID, ensuring a secure online checkout.
KEKS Pay is used by a lot of consumers in Croatia today, so the implementation of a new payment option in the web shop is a great advantage for all vendors. KEKS is simple and safe to use, and there is no need to write out all the data from the card. Since these are the most common reasons for funnel drop-offs when products are already in the cart, there are significant benefits with this integration.
- Netflix
With rising number of Netflix users all over the world, implementing Netflix as a part of the tariff plans has been a bullseye strike. Customers can now easily activate and create a Netflix account with just one click more.
We made enhancements in the sales funnel and simplified the buying process as we implemented new tariff plans and options:
- new tariff plans that have +5GB mobile data
- Savršena+ tariff (unlimited mobile data, unlimited SMS and minutes, one month free mobile screen protection and SafeNet)
- the possibility to test new services for free in all major tariffs
- fixed Internet options (Giga NET, Mega NET, NET + TV options)
- router and mesh device at the same price (in Giga NET option)
- TV which you can use on all screens and in any place
- premium TV content
- insurance, cyber security, entertainment and gaming – all in one place
Numbers? Oh the numbers are just great:
- TV service sales increased by 264% (yes, that’s not a typo)
- Internet service sales increased by 115%
- Mobile users that renewed contracts – rised up for 23% conversion rates
So, this is our third award for doing awesome things with A1 Hrvatska and all the partners involved. Can’t wait for the future developments!
More about MIXX:
The competition recognizes creativity, strategy, performance, use of media, and results achieved across various categories.
The awards are given under the IAB’s international license for the best digital achievements.